Alchemick Bliss

We arrive at oxford circus, the sale bell rings and the crowd swams. We cross the street and stop right in the middle of the circus. A rift opens in the street below us, the colors dyes of the season flow between the footpath, as Pantone describes their new selection :

Here Colors transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves. Paying homage to the beauty of natural resources, colors emerging in the Spring collections serve as vehicles that transport wearers to more tranquil, mindful environs which encourage relaxation first, followed by curiosity and exploration.

Traffic is heavy on the circus, and tank trucks found the well exposed place to dispose of their dirty waters.The dyeing industry is the most polluting process in the making of our T-shirts. In the name of the hundreds of contaminated rivers in the East, Alchemick Bliss emerges restless. There are no Tigerlilie Orange evacuation pipe or Honey Suckle pink disposal planned for him.. He is the neon detail on your light grey Tshirt, he is the pattern on your back, the serenity blue item in your closet. Alchemik Bliss is released wherever he is in his element. He knows multiple states, from acute toxic chemical powder dyes to subtle shades of dirty grays and browns after use and abuse in colour factories. He is the unseen two thousand seven hundred liters of water embedded in your cotton T-shirt.